Neutrogena (via Quotient)
Neutrogena – Back-to-School Confidence Campaign: Confidence Starts With Care
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Neutrogena wanted to empower younger audiences ahead of the school year—not just with skincare, but with self-assurance. They tapped creators to pair routine education with identity-driven storytelling.
This campaign showed that performance doesn't always come from polish—it comes from heart. When you pair product truth with emotional honesty, the results go deeper than views.
