Hot Shot® (via Social Fabric)

#FastKnockdown Multi-Platform Activation

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Hot Shot® launched its Ant, Roach & Spider Killer campaign through Social Fabric to help reposition the product from a utility purchase to a daily household essential. The campaign needed authentic content that felt clean, relatable, and visually in sync with Walmart’s shopper audience.

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Results
  • 19,909 blog views
  • 3,000+ engagements (organic)
  • Pinterest and blog drove highest post-click activity
  • Strong brand alignment across platforms
insight

When everyday products are placed in real-life moments—with clarity and trust—they convert. This campaign proved that lifestyle content + intention = performance.

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